Our Story

JEWELRY YOU CAN LIVE IN

At MODELLE, we made waterproof jewelry made to keep up with you—ocean-proof, gym-proof, pool-proof, and always adventure-ready!

We decided to say goodbye to cheap, fading jewelry by making waves in the industry, this is our story.

HOW IT STARTED?

It all started in 2017 with a simple idea—jewelry that keeps up with you.

As lovers of the outdoors and all things water, we wanted jewelry you can live in—high-quality, made for everyday, and affordable. But finding pieces that wouldn’t tarnish? Nearly impossible!

So, we set out to create our own. After months of research, we discovered PVD (Physical Vapor Deposition), a game-changer for long-lasting, 100% waterproof jewelry. And just like that, Modelle was born!

Fast forward to today, and over 500,000 happy customers are wearing our everyday pieces from sunrise swims to Pilates sessions.

Sweat in it. Swim in it. Love it

Designed in-house, our jewelry is inspired by the world around us—the ocean, our travels, and the beauty of nature.

Made from high-quality stainless steel and coated in 18k gold, our pieces are crafted using an eco-friendly process that makes the gold plating 10x thicker than standard.

Lifetime color warranty

Our jewelry is 100% waterproof, so you can go about your day without ever taking it off! Shower, sweat, swim, your pieces will never fade or tarnish. No fading, no green skin—just the perfect everyday jewelry.

We’re so confident in our quality that we back it with a lifetime warranty on all gold and silver color issues. If your jewelry ever loses its shine, we’ll replace it—no questions asked.